Components
Data Visualisation
Charts must serve comprehension, not impress. Use the restrained palette, label every axis, and prefer clarity over visual flair.
Chart Palette
Five-step palette. Stop adding colours after series 5 — switch to grouping instead.
Series 1
#21CDEC
Series 2
#1B3A4B
Series 3
#2FBF9F
Series 4
#7A8B94
Series 5
#2D9CDB
KPI Tiles
Sent this month
1,247,891
+12.4% vs. last month
Open rate
38.2%
+2.1pp vs. last month
Click rate
4.7%
−0.3pp vs. last month
Unsubscribes
0.21%
+0.02pp vs. last month
Line Chart
Open rate over time
38.2%
Last 12 months
JFMAMJJASOND
Bar Chart
Sends per month
J
F
M
A
M
J
J
A
S
O
N
D
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